How others have used the Materials


Learn how several organizations have used the Communication Toolkit.

Profiles of Toolkit Users

Brief summaries of the choices made by several organizations that have used the Toolkit along with links to their adapted materials.

Implementing the Communication Toolkit: Lessons from the Field (PDF)

An overview of the experiences of six organizations in California (including employers, purchasing organizations, and a health plan) that used the Toolkit to help their employees and members become more active and engaged health care consumers. This document discusses the ways in which these organizations implemented the Toolkit, the challenges they faced, and the lessons learned about using the Toolkit effectively.

Toolkit User: Puget Sound Health Alliance (PDF)

A case study about the Alliance’s use of the Communication Toolkit as the foundation for a creative “Own Your Health” campaign designed to inform and engage consumers and employers in the Puget Sound area.

Toolkit User: Blue Shield of California (PDF)

An in-depth look at a large health plan’s journey to develop an educational program based on the Toolkit.

Toolkit User: Paramount Agricultural Company (PDF)

An in-depth look at how a large, self-insured agricultural employer incorporated elements of the Communication Materials into programs to educate a largely bilingual or Spanish-speaking, low literacy, rural employee population.