How to Get Feedback on Your Materials


Ways to get feedback on your materials include:

  • Conduct focus groups, as several users of the Toolkit did to assess reactions and inform revisions to the materials and planned distribution methods.
  • Conduct one-on-one interviews. To learn more about using one-on-one interviews to get feedback, including or a step-by-step approach to the process of collecting and using feedback, view this recorded webinar.
  • Form a small committee of employees or members and ask them to review and provide feedback on draft materials.
  • Post draft materials to an internal website and invite people to provide comments.
  • Set up a table wherever people gather (lunch room, break room, employee meetings) and ask them to read and provide feedback on the materials.

When gathering feedback, focus on the following:

  • How well do people understand the materials? If they have trouble understanding the materials, why is that?
  • What do they like about the materials? What do they think could be improved?
  • Do people think the materials are relevant to them? Why or why not?
  • What do people think the materials are asking them to do?
  • How, if at all, would people use the materials?
  • Why do people think you are creating and distributing these materials? What do they think is the purpose of the materials?